A powerful element in design: Typography

Recent posts

SHERPA & RST announces partnership!

The first step in solving a problem is to define it, right? We thought so, and that’s why we recently shipped a new productized service, UX Audit, for those who need UX experts to evaluate their digital products from a usability perspective. As we mentioned before, we could not help but keep thinking about the […]

How to conduct user interviews

How to conduct user interviews for user research in UX design. Learn user interviewing tips, and how to prepare for one.

5 Smart Google Analytics tips to improve user experience

5 Disruptive Google Analytics tips to improve the user experience. Learn how to optimize the user experience by utilizing Google Analytics.

Accessibility in user experience design

There is a huge segment of people that designers may disregard when crafting an experience. Let’s briefly explore this usually overlooked concept called “Accessibility”, and see how we could use it in user experience design.

4 misinterpretations about UX strategy

Long term value of UX development is crystal-clear but where does the UX Strategy fit in the big UX umbrella, and why do we need it?

What is a “Persona Workshop” and how do we use it at SHERPA?

Knowing about their personas, companies can determine their UX Strategy, work on User Journey Maps including different digital channels, or shape a tone of voice as a brand.

Usability test sample size

"How many users should we include in the usability test?” might be the question many of us have asked at least once; it is such a question that requires consideration of expertise and effort.

Do you really need a redesign?

The reasons for the betterment of user experience or a complete redesign of the user interfaces are endless. But before allocating valuable resources for such big projects, do you really know what you need? Let’s start by defining some common yet mixed-up terms such as user experience design (UX design) and user interface design (UI design).

7 simple ways to optimize the mobile conversion rate of your e-commerce website

See, 7 simple mobile conversion rate optimization strategies to optimize ecommerce business website’s mobile conversion rate.

Intentful actions: How clicks and taps lead UX optimization

As the level of communication is primarily dependent on the platform unlike physical stores where the main factor is human to human interaction, organizations have been trying to improve their platforms to provide optimal human to system interaction.

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