Hobson’s choice: Is “choice” the root of all unhappiness?

Recent posts

Design as a Service for continuous improvement

We invented our way of doing business: DaaS, Design as a Service, a subscription-based fee model to keep the ball rolling, nonstop.

A powerful element in design: Typography

The ultimate goal of design is clear communication. As an experience design studio, we always focus on maximizing the discoverability of information and the legibility of the content. Since words are usually an integral part of our designs this way or another, we want them to convey information in the best way possible. So understanding […]

SHERPA & RST announces partnership!

The first step in solving a problem is to define it, right? We thought so, and that’s why we recently shipped a new productized service, UX Audit, for those who need UX experts to evaluate their digital products from a usability perspective. As we mentioned before, we could not help but keep thinking about the […]

How to conduct user interviews

How to conduct user interviews for user research in UX design. Learn user interviewing tips, and how to prepare for one.

5 Google Analytics tips to improve user experience

5 Disruptive Google Analytics tips to improve the user experience. Learn how to optimize the user experience by utilizing Google Analytics.

Accessibility in user experience design

There is a huge segment of people that designers may disregard when crafting an experience. Let’s briefly explore this usually overlooked concept called “Accessibility”, and see how we could use it in user experience design.

4 misinterpretations about UX strategy

Long term value of UX development is crystal-clear but where does the UX Strategy fit in the big UX umbrella, and why do we need it?

What is a “Persona Workshop” and how do we use it at SHERPA?

Knowing about their personas, companies can determine their UX Strategy, work on User Journey Maps including different digital channels, or shape a tone of voice as a brand.

Usability test sample size

"How many users should we include in the usability test?” might be the question many of us have asked at least once; it is such a question that requires consideration of expertise and effort.

Do you really need a redesign?

The reasons for the betterment of user experience or a complete redesign of the user interfaces are endless. But before allocating valuable resources for such big projects, do you really know what you need? Let’s start by defining some common yet mixed-up terms such as user experience design (UX design) and user interface design (UI design).

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