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Counter-intuitive ideas in design

If these "superhumans" had full belief in this invention, it was guaranteed to succeed, right? Wrong.

Is the problem worth solving?

The objective of idea any validation process is to see whether or not target users are interested in your ideas and having real-life problems with which your product idea aspire to solve.

Designing for persuasion

Let’s look at the concept of persuasive design and discover how some of the psychological gimmicks that influence how we behave can be applied to the field of design.

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