Decathlon, the innovative sports brand, is now stronger with us!
The world’s leading and Turkey’s largest sports clothing and equipment retailer Decathlon and SHERPA started to work together to improve the current customer experience in the online store to develop new customer experiences.
Founded in 1976 in France, Decathlon has become a favorite of Turkish sports enthusiasts of all ages and levels for nearly 10 years. In Turkey, being one of the leading brands, Decathlon aims to introduce people of all ages to sports and to provide sports equipment to athletes with the motto:
“Sports for everyone, everything for sports.”
As SHERPA, the successful optimization projects that we recently completed with e-commerce companies have greatly contributed to our proficiency in user behavior in the sports field too. Taking our know-how and experience to the next level by working with Decathlon, the brand which we love and shop frequently, is a pleasure and pride for us.
What we do?
After our project kick-off meetings with Decathlon Team, we started running our optimization process, which began with a tight schedule of user research. We focused on improvements based on the hypotheses we have developed on the existing customer experience and associated A/B tests.
By observing the users’ behaviour in the online store, we identify the pain points that obstruct their journey to purchase, analyze the data obtained from the user interviews and the direct contributions of the Decathlon Team, and plan our production process by determining improvements that may be beneficial for all customers.
After creating the content and interface sketches, we go into the design process and then integrate the variant interface modules into the existing pages and run A/B tests over different versions for certain periods of time.
We have already started to get the positive results of the A/B tests we have conducted so far. We will continue to boost Decathlon’s power with improved conversion rates as the result of better customer experience.
Do not miss a visit to our case studies to learn about our optimization oriented services and to review the similar work we do!