{"version":"1.0","provider_name":"SHERPA","provider_url":"https:\/\/sherpa.digital\/en","author_name":"Selen \u015eent\u00fcrk","author_url":"https:\/\/sherpa.digital\/en\/thoughts\/author\/selen-senturk\/","title":"You can\u2019t manage what you can\u2019t measure - SHERPA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"OyxVTs1sFF\"><a href=\"https:\/\/sherpa.digital\/en\/thoughts\/you-cant-manage-what-you-cant-measure\/\">You can\u2019t manage what you can\u2019t measure<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/sherpa.digital\/en\/thoughts\/you-cant-manage-what-you-cant-measure\/embed\/#?secret=OyxVTs1sFF\" width=\"600\" height=\"338\" title=\"&#8220;You can\u2019t manage what you can\u2019t measure&#8221; &#8212; SHERPA\" data-secret=\"OyxVTs1sFF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/sherpa.digital\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/sherpa.digital\/en\/wp-content\/uploads\/sites\/2\/2019\/08\/isaac-smith-6EnTPvPPL6I-unsplash-1.jpg","thumbnail_width":945,"thumbnail_height":630,"description":"User research is the basis of the design process. Hitting the road with mere assumptions only gives rise to biased decisions which do not reflect the user\u2019s actual needs and desires. Ultimately, it leads to negative consequences, including low profit."}